The neighborhood is quickly becoming the core of real estate search. Today, while reviewing search statistics for one of our new sites, the neighborhood search trend was immediately obvious. Searchers were using the neighborhood name as the core search phrase and appending the words homes, condos, real estate, agents, and maps to further refine search results.
This is a trend that we’re noticing across many of our neighborhood name sites. The search engines have taught us to type exactly what we’re looking for into the search box and browser window. Potential buyers are now starting their research at the neighborhood level. Hyper-local real estate marketing is set to explode. As we’ve stated before, you can’t get more local than the neighborhood. Give us a call and we’ll help put your neighborhood listings in front of its targeted audience.